Aarkstore Enterprise -UK Consumer :Alliance Boots – Personal Care-Aarkstore Enterprise Market Research

UK Consumer Insight 2010:Alliance Boots – Personal Care

Introduction

UK Consumer Insights 2010 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer’s customers, drawing on a nationwide survey of 6,000 shoppers each year.

Reasons to Purchase

*New analysis, unique to these reports shows details about non-converting visitors including where they main shop and who they are.

*Analysis by non-standard demographics is also presented to give a comprehensive picture of a retailer’s customers.

*Key demographics include among others, sex, age, social class, television region, marital status, housing tenure, working status and ACORN group.

Table of Contents :
At a glance summary 6
Alliance Boots Personal Care 6
Share of Shoppers 7
Alliance Boots share of shopper by demographics 9
Alliance Boots share of shoppers by television region 11
Alliance Boots share of shoppers by household characteristics 13
Alliance Boots share of shoppers by other characteristics and ACORN classification 17
Conversion and non-conversion 20
Alliance Boots conversion of visitors to main users by demographics and region 21
Alliance Boots conversion of visitors to main users by household characteristics 23
Non-converting customers 25
Profile of shoppers 29
Alliance Boots profile of shoppers by television region 31
Alliance Boots profile of shoppers by household characteristics 33
Alliance Boots profile of shoppers by other characteristics and ACORN classification 36
Loyalty 38
Alliance Boots loyalty of main users by demographics and region 40
Alliance Boots loyalty of main users by household characteristics 41
Alliance Boots basic drivers of loyalty and disloyalty 43
Alliance Boots detailed drivers of loyalty 44
Competition 46
Cross sector competitor dynamics 47
Methodology 49
Basic methodology 49
The selection of parliamentary constituencies 50
The selection of enumeration districts 51
The selection of respondents 51
Post survey weighting 52

TABLE OF FIGURES
Figure 1: Alliance Boots visitor share 2006 – 2010 7
Figure 2: Profile of personal care shoppers % – by gender 2006-2010 8
Figure 3: Alliance Boots visitor share by demographic group 2010 9
Figure 4: Alliance Boots main user share by demographic group 2010 10
Figure 5: Alliance Boots visitor share by television region 2010 11
Figure 6: Alliance Boots main user share by television region 2010 12
Figure 7: Alliance Boots visitor and main user share by household tenure 2010 13
Figure 8: Alliance Boots visitor and main user share by number of people in household 2010 14
Figure 9: Alliance Boots visitor and main user share by children in household 2010 15
Figure 10: Alliance Boots visitor and main user share by number of cars in household 2010 16
Figure 11: Alliance Boots visitor and main user share by working status 2010 18
Figure 12: Alliance Boots visitor and main user share by marital status 2010 19
Figure 13: Alliance Boots conversion rates 2006 – 2010 20
Figure 14: Alliance Boots conversion rates by demographic group 2006 – 2010 21
Figure 15: Alliance Boots conversion rates by region 2006 – 2010 22
Figure 16: Alliance Boots conversion rates by household tenure 2006 – 2010 23
Figure 17: Alliance Boots conversion rates by number of people in household 2006 – 2010 24
Figure 18: Alliance Boots conversion rates by children in household 2006 – 2010 24
Figure 19: Alliance Boots conversion rates by number of cars in household 2006 – 2010 25
Figure 20: Alliance Boots non-conversion rates 2006 – 2010 25
Figure 21: Alliance Boots non-conversion rates by demographic group 2010 27
Figure 22: Demographic profile of non-converting Alliance Boots visitors 2010 27
Figure 23: Regional profile of non-converting Alliance Boots visitors 2010 28
Figure 24: Alliance Boots visitor profile by demographic group 2010 29
Figure 25: Alliance Boots main user profile by demographic group 2010 30
Figure 26: Alliance Boots visitor profile by region 2010 31
Figure 27: Alliance Boots main user profile by region 2010 32
Figure 28: Alliance Boots visitor and main user profile by household tenure 2010 33
Figure 29: Alliance Boots visitor and main user profile by number of people in household 2010 34
Figure 30: Alliance Boots visitor and main user profile by children in household 2010 34
Figure 31: Alliance Boots visitor and main user profile by number of cars in household 2010 35
Figure 32: Alliance Boots visitor and main user profile by working status 2010 37
Figure 33: Alliance Boots visitor and main user profile by marital status 2010 37
Figure 34: Alliance Boots loyalty 2006 – 2010 38
Figure 35: Alliance Boots disloyalty 2010 39
Figure 36: Alliance Boots loyalty by demographics 2010 40
Figure 37: Alliance Boots loyalty by region 2010 40
Figure 38: Alliance Boots loyalty by household tenure 2010 41
Figure 39: Alliance Boots loyalty by number of people in household 2010 41
Figure 40: Alliance Boots loyalty by children in household 2010 42
Figure 41: Alliance Boots loyalty by number of cars in household 2010 42
Figure 42: Alliance Boots – other personal care stores used 2010 46
Figure 43: Preference stores 2010 47
Figure 44: Sectors shopped 2010 48

TABLE OF TABLES
Table 1: Key performance indicators for Alliance Boots in personal care 6
Table 2: Alliance Boots change in visitor share (%) 2006 – 2010 7
Table 3: Alliance Boots change in main user share (%) 2006 – 2010 8
Table 4: Key performance indicators for Alliance Boots in personal care 17
Table 5: Alliance Boots change in conversion rates (%) 2006 – 2010 20
Table 6: Alliance Boots change in non-conversion rates (%) 2006 – 2010 26
Table 7: Main stores non-converters use instead of Alliance Boots 2010 26
Table 8: Alliance Boots visitor and main user profile by ACORN classification 2010 36
Table 9: Alliance Boots changes in loyalty 2006– 2010 38
Table 10: Alliance Boots changes in disloyalty 2006– 2010 39
Table 11: Alliance Boots drivers of loyalty (%) 2006 – 2010 43
Table 12: Alliance Boots drivers of disloyalty (%) 2006 – 2010 43
Table 13: Alliance Boots detailed drivers of loyalty 2010 44
Table 14: Cross sector matrix shopping 2010 47
Table 15: Other retailers used 2010 48
Table 16: Sample sizes by sector 2010 50

For more information, please contact :

http://www.aarkstore.com/reports/UK-Consumer-Insight-2010-Alliance-Boots-Personal-Care-44845.html

Personal Care Insurance Provides Affordable and Quality

Health insurance doesn’t have to cost an arm and a leg. Even if you have recently lost your job and don’t already have an established health care provider you will be able to obtain the healthcare you need and deserve. These are trying times and it is up to everyone in the industry to take responsibility for the product and services that are rendered. After the recent healthcare reform people are demanding better quality services for better and far more affordable prices. Not only does Personal Care Insurance provide its members with the type service that they have always offered, but now they are doing it at a far more reasonable price. People are saving, times are tough, that’s why it pays to be with a quality health care provider such as Personal Care Insurance because you can tell the difference. You can tell the difference in respect to the quality and support of their respective customer service. Personal Care Insurance’s customer service representatives work around the clock to ensue that all customers are being taken care of. There is no question that will go unanswered due to the customer service representative’s knowledge and expertise. Customer service representatives will work with you one on one till you are sure that you have found a plan that works for you. Your budget and life style are the most important determinants to discuss with your customer service representative. Discussing these factors with your customer service agent will enable you to find the right plan to fit your family’s needs while following the budget you set up.

Personal Care Insurance makes it is number one goal and priority to ensure that you, the customer, is 100% satisfied with the services rendered to you. There is no telling what other insurance companies are offering and charging you. That is why you can get a industry quote to determine what company can offer you the best rate, even if it is not Personal Care Insurance. There is nothing better than knowing that your family is being taken care of. That sense of security is priceless and that is what Personal Care Insurance strives to give all of its customers. Health Insurance seems to be the first thing that people opt out of when times get tough. However, if you decide to opt out of receiving medical care it can actually cost you a lot more money down the line. Therefore it actually can save you money to continue with Personal Care Insurance. The types of bills that you would have to pay if something did go wrong with one of your family members could be outrageous. That’s why it pays to save with consulting a Personal Care Insurance customer representative. You will be in the best position possible to receive the best care possible at the best rate possible. Take care of yourself and your family by deciding to enlist the help of Personal Care Insurance for you and your family’s needs.

Uk Consumer Satisfaction Index 2010: Personal Care -Aarkstore Enterprise

Retailers need to understand how they satisfy their shoppers in order to enhance their appeal and increase customer loyalty. Moreover, an insight into what drives customer satisfaction at competitors is essential to win customers from them.

Scope

Measures and ranks customer satisfaction for all significant retailers in the sector over six years (2005-2010).

Includes ratings for eight performance metrics: price, range, quality, service, convenience, ambience, layout and facilities.

Covers 11 retailers including Alliance Boots, Asda, Tesco, Morrison, Sainsbury, Wilkinson, Avon, Superdrug, The Body Shop, Savers and Body Care.

Highlights

Asda has moved from second to first position, with its low price strategy maintaining its appeal. However, the retailer is weaker on quality remaining in eighth position with only a one point increase on its 2009 score. Asda’s leading position is also driven by its convenience, allowing customers to combine personal care and grocery shopping.

Alliance Boots maintains its top position for range while scoring highly for service. In an increasingly price competitive market it uses its wide range and good level of customer service to differentiate itself. However, increasing competition has meant it has dropped from third position in 2009 to fourth position in 2010 in its overall ranking.

Despite dropping from seventh to eighth overall, Superdrug improved its score by seven points. The retailer has been concentrating on targeting a younger customer who tends to be more concerned by price, which is reflected by a five point increase on its price score. It has also has improved its quality score moving from ninth to fourth position.

Reasons to Purchase

Identify the preferences of your shoppers and how successful you are in delivering on them to help you retain your customers.

Understand the weaknesses of your competitors’ customer proposition and exploit them to your advantage.

Independently track how strategies and management policy are affecting or influencing customer satisfaction.

Table of Contents :
TABLE OF CONTENTS
CHAPTER 1 ABOUT CSI 6
CHAPTER 2 SUMMARY OF FINDINGS 7
Summary of Findings – Personal care 7
CHAPTER 3 SYNOPSIS AND COMPARATIVES 10
Synopsis and Comparatives – Personal care 10
CHAPTER 4 RANKINGS 12
Overall ranking – Personal care 12
Winners since last year – Personal care 13
Losers since last year – Personal care 14
Ranking for range – Personal care 15
Ranking for price – Personal care 16
Ranking for convenience – Personal care 17
Ranking for quality – Personal care 18
Ranking for service – Personal care 19
Ranking for ambience – Personal care 20
Ranking for facilities – Personal care 21
Ranking for layout – Personal care 22

LIST OF TABLES
Table 1: Synopsis of highest scoring retailers overall and by factor 2009 and 2010 10
Table 2: CSI comparatives between personal care and all retail 2010 10
Table 3: Retailers ranked by overall CSI score 2005-2010 12
Table 4: Retailers with the most significant gains in overall CSI score in the past year 13
Table 5: Retailers with the most significant gains in overall CSI rank in the past year 13
Table 6: Retailers with the most significant losses in overall CSI score in the past year 14
Table 7: Retailers with the most significant losses in overall CSI rank in the past year 14
Table 8: Retailers ranked by CSI score for range 2005-2010 15
Table 9: Retailers ranked by CSI score for price 2005-2010 16
Table 10: Retailers ranked by CSI score for convenience 2005-2010 17
Table 11: Retailers ranked by CSI score for quality 2005-2010 18
Table 12: Retailers ranked by CSI score for service 2005-2010 19
Table 13: Retailers ranked by CSI score for ambience 2005-2010 20
Table 14: Retailers ranked by CSI score for facilities 2005-2010 21
Table 15: Retailers ranked by CSI score for layout 2005-2010 22

LIST OF FIGURES
Figure 1: Yearly overall score comparatives, personal care and all retail 2005-2010 11

For More information please contact :

http://www.aarkstore.com/reports/UK-Consumer-Satisfaction-Index-2010-Personal-Care-37431.html